Force Motors Urbania, which became a reality at a dealer meet in Indore and was unveiled, has now announced its new pricing. This applies to the medium wheelbase variant - for 13 people or 3615 mm - which starts at Rs 28.99 lakh.
The short wheelbase variant for 10 people and 3350 mm size starts at Rs 29.50 lakh, while the long wheelbase variant that takes 17 and 4400 mm sizes is priced at Rs 31.25 lakh. This will be made available in metros and mini-metros across India through selected Force Commercial Vehicle dealerships where it will be available.
Force Motors Urbania production plan
We have a new manufacturing facility for Urbania that's state-of-the-art. The cost of designing and developing the new Urbania platform, as well as its manufacturing facility, was more than Rs. 1,000 crores. In the first phase of production, it has a capacity of making 1,000 units per month. This can then be increased to make 2,000 finished vehicles each month. After serial production has already started, dealerships will be receiving the new-gen van in the coming weeks.
Apart from the domestic market, Force Motors will also be aggressively experimenting with exports. Preparations have been made, which has helped professionals from all over the world contribute to designing and developing Urbania.
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Our unique platform is the result of collaboration with domain experts and technology specialists from countries all over the world. These collaborations helped us achieve our high-quality standards, which will support Urbania's position in global markets.
Urbania has found that there is a significant opportunity in select markets across Asia, the Middle East, South America, and Africa. These locations currently rely on more expensive products from Europe, the US, and the Far East. The new made-in-India product will offer a great value proposition with a comprehensive range of advanced features.
Force Motors Urbania features
The Urbania new-gen van gives you an SUV-like experience without being too cumbersome. It features first-of-its-kind, high end features such as projector lamps, LED daytime running lights, and LED signature lighting with light guide technology. The van’s muscular body design gives it a strong and impressive presence on the street.
The safety features on Urbania truly are world class. Features like hill hold assist and ESP are built-in to ensure the ride remains safe. The Urbania is also compliant with crash, rollover and pedestrian safety regulations, which isn't even a requirement for the commercial segment in India right now. Your family can feel comfortable because we provide a driver's airbag as well as a passenger side airbag.
A number of features have been added to make passengers as comfortable as possible. This includes individual AC vents, the best cabin space in its class, reclining seats with reading lamps and USB ports, sealed panoramic windows, and much more.
The 2020 Lexus UX 300h is a much smoother ride, thanks to its first-in-segment independent front suspension and transverse springs. This minimizes the sounds and vibrations that seep into the cabin, an industry-leading 2 box construction prevents vibration from the powertrain.
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